The Case for Daily Creatine Even If You Don't T...
Creatine is filed in most people's heads as "that bodybuilder supplement." It is the most-studied ergogenic in sports nutrition, and the dose has not changed in 30 years (5 grams...
Vegan vs Whey Protein: Which One Actually Wins ...
The vegan vs whey debate used to be one-sided. Whey was faster-absorbing, had a better amino acid profile, and triggered more muscle protein synthesis per gram. Then plant protein blends...
Why We Don't Sell Fat Burners (And What to Buy ...
We get asked once a week whether Valenco will release a fat burner. The answer is no, and here is why. What "fat burner" actually means on a supplement label...
Why We Ship From One US Warehouse (Not Three Re...
Most DTC brands at our stage are buying ad budget for "multi-warehouse fulfillment." Three locations: West, Central, East. Two-day delivery to most ZIP codes. The pitch is that you are...
5 Things to Know Before Your First Preworkout
Pre-workout is the entry drug of sports supplements. Most lifters bought their first tub in their first year of training, before they understood what was in it. Here is the...
Electrolytes: Which Ones, How Much, When
Most hydration products are sugar with a pinch of sodium. Here is what you actually lose in sweat, when electrolytes matter, and the two label traps to avoid.