We get asked once a week whether Valenco will release a fat burner. The answer is no, and here is why.

What "fat burner" actually means on a supplement label

The fat burner category is a mix of three ingredient families:

1. Caffeine at 100 to 300 mg per serving (the actual driver of any thermogenic effect)
2. Green tea extract (EGCG) at 100 to 400 mg per serving (mild oxidation boost)
3. A long list of "metabolic support" herbs at low doses (cayenne, L-carnitine, raspberry ketone, yohimbe, garcinia, forskolin)

The total thermogenic effect from a typical fat burner is around 80 to 150 extra calories burned per day. That is one apple. The marketing pitch is "burn fat without trying." The reality is "burn enough extra calories to almost-but-not-quite cover the breakfast you ate while taking it."

The category is built on adjacent claims

What fat burner brands say:

• "Supports metabolism"
• "Promotes fat oxidation"
• "Enhances energy expenditure"
• "Stimulates thermogenesis"

What they cannot legally say:

• "Causes weight loss"
• "Makes you lose fat"
• "Reduces body fat percentage"

That gap exists because the actual evidence for fat loss from these ingredients (outside of caffeine in a calorie deficit) is weak. The brands surf the adjacent-claim line because the direct claim would trigger FDA action.

What actually drives fat loss

If you want to lose body fat, three levers move the needle:

1. Calorie deficit. Burn more than you eat, sustained over weeks. Boring, hard, the only thing that has ever worked at scale.
2. Protein intake. 1.6 to 2.4 g/kg of body weight per day. Protects muscle in a deficit, increases satiety, makes the deficit sustainable.
3. Resistance training. Protects muscle, increases base metabolic rate, makes the deficit easier on body composition.

A daily caffeine dose (200 to 300 mg, the same as a strong coffee) can give a small assist to training output. That is the entire role of stimulants in fat loss. You already have that in your morning coffee.

What we sell instead that actually helps in a cut

• Whey Protein. Hits the leucine threshold per meal. Easier protein adherence at lower calorie cost.
• Ion Select Electrolytes. Carb restriction drives sodium loss. Adding 1000 mg sodium per stick prevents the "keto flu" and the energy crashes during a deficit.
• Preworkout. 200 mg caffeine plus citrulline and beta-alanine. Same training output, lower calorie cost than a high-cal preworkout.

That is your fat-loss stack. No fat burner needed.

What we will sell, eventually

Possibly: a clean caffeine product if customers ask for it specifically (200 mg caffeine, zero added stimulants, zero "metabolic blend"). Possibly: a green tea EGCG product if there is real ask. Both would be honestly labeled as "caffeine pills" and "green tea pills," not "fat burner."

We will not launch a product that requires the word "thermogenic" to make a sale.

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