Why We Don't Sell Fat Burners (And What to Buy ...
We get asked once a week whether Valenco will release a fat burner. The answer is no, and here is why. What "fat burner" actually means on a supplement label...
Why We Ship From One US Warehouse (Not Three Re...
Most DTC brands at our stage are buying ad budget for "multi-warehouse fulfillment." Three locations: West, Central, East. Two-day delivery to most ZIP codes. The pitch is that you are...
5 Things to Know Before Your First Preworkout
Pre-workout is the entry drug of sports supplements. Most lifters bought their first tub in their first year of training, before they understood what was in it. Here is the...
Electrolytes: Which Ones, How Much, When
The electrolyte market is full of marketing copy. Sticks, scoops, gels, gummies, hot pink labels. Most are sugar plus pinch-amounts of sodium. Here is what your body actually loses and...
BCAA vs EAA: When Each One Matters (And When Ne...
For a decade BCAA was the most-sold sports supplement in the world. Then research caught up to the marketing and EAA became the new replacement. Now influencers tell you BCAA...
How Much Protein Per Day, Actually? (The Resear...
If you spend any time on fitness social media you have heard the rule: one gram of protein per pound of bodyweight. 200-pound person = 200 grams of protein a...